Bachelor’s degree or above in Marketing or related field. Proven experience as a digital marketer, or in a similar role. Well-known on digital marketing tools such as Instagram, Facebook, Xiaohongshu, Tiktok, Youtube, etc. Has video and photo editing skills. Strong organisational and multitasking skills. Strong communication skills, both verbal and written. Proficiency in Microsoft Office. Possesses a tenacious sense of urgency and attention to detail. Strong self-driving force. Willing to travel around and possess own transport. Mandarin as the working language, with English or Malay as a second language. Proficiency in both is required. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. Design, build and maintain our social media presence. Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Works with the management team to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages. Collaborate with agencies and other vendor partners. All other duties or projects as assigned.
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