Job Description

Job Opportunity: Digital Marketing Director
Company: Medi-Weightloss Corporate
Location: Tampa, FL

Passionate About Healthy Living, Digital Marketing, and Lead Generation? We Want You!

Embark on a fulfilling journey with Medi-Weightloss Corporate in Tampa, FL – a dynamic workplace dedicated to patient-centric care. As the Digital Marketing Manager / VP of Marketing, you’ll play a pivotal role developing and implementing our franchise system marketing programs while contributing to our mission of delivering exceptional care to our patients and improving their quality of life. This role will be pivotal in driving the growth and success of our franchise business. This role is responsible for developing and executing marketing strategies that increase brand awareness and drive customer acquisition across all franchise locations. The ideal candidate will have experience in franchise and healthcare marketing, with strong leadership skills and a proven track record of executing data-driven marketing campaigns. Make a difference and be part of The One That Works!

Why Join Us:

• Rewarding Environment: Enjoy working for a brand that prioritizes preventive medicine and holistic well-being.
• Talented Team: Join a skilled and collaborative team committed to making a positive impact.
• Career Growth: Take advantage of opportunities for professional development and skill enhancement.

Key Responsibilities:

Manage all Digital Marketing and Tracking Programs

• Develop and oversee all local franchise Lead Generation strategies
• Ensure brand consistency across all franchise locations by overseeing the execution of marketing initiatives, advertising, and promotions
• Use discretion and independent judgement to manage PPC, Paid Social, and other local digital advertising programs for all locations
  • Contracting and billing
  • Overseeing trends and optimizations
  • Communicate and arrange meetings with franchisees and vendor
  • Tracking and Reporting
  • Primary liaison with approved vendor(s)
• Manage tracking and performance metrics for all marketing programs and activities
  • URLS
  • Tokens
  • Phone Tracking Numbers

Website Operations, SEO, and Analytics

• Own SEO strategy development and implement all SEO efforts
• Oversee the Brand’s web presence and solve any website issues
• General website management
• Improve website
• Word Press and Elementor
• Build Landing Pages
• Administration of the Brand’s Google analytics accounts

Marketing Strategy

• Directly Supervise team members
• Provide expertise, input, and assist in all digital media planning and strategy for local, regional, and national marketing
  • Local Marketing Plans
  • Start-Up/ Grand Opening Marketing Plans
  • Co-Op Marketing Plans
  • Ongoing Support – answering questions and provide marketing advice
• Contribute to department reports and updates
• Contribute to content development and other special projects as assigned
• Identification and communication of marketing best practices (local lead generation for Franchisees)
• Present at System Standards Training or company events and develop educational content as needed
• Liaise with other departments such as IT, Operations, Franchise Operations, and Business Development to ensure accurate implementation of
  marketing strategies and policies

Qualifications:

• 7+ years of marketing experience, with at least 3 years in a franchise-focused marketing role.
• Minimum 3 years' management experience
• Knowledge of franchise business models and marketing best practices for franchises
• Healthcare / medical marketing experience
• Google Analytics and Ads certified
• Experience with website development and management
• Goal oriented, self-directed and self-motivated within a team environment
• Proficiency in Marketing, Internet Marketing, and Social Media
• Experience and demonstrated ability to deliver effective presentations/ Public Speaking
• Experience developing effective marketing plans with large and small budgets
• Must be proficient in Microsoft Office
• Must live in the Tampa Bay area

Benefits:

• Flexible hybrid work schedule
• Competitive salary
• Health insurance
• Retirement savings plan
• Paid time off and Paid Holidays
• Professional development opportunities

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