Job Description

ABOUT BASTA

Since 2016, BASTA has worked with thousands of first-generation college students of color to launch their careers and change the face of leadership in the workforce, resulting in the country's best job placement outcomes. Through personalized AI-powered career planning, best-in-class coaching, and networking with top 100 employers, New York-based job seekers in BASTA’s Fellowship program find great jobs at nearly twice the rate of their peers. Our Powered By BASTA program is scaling this impact through game-changing analytics and online support that supercharges colleges’ career success programs so students nationwide can accelerate their professional journey.

SCOPE AND PROBLEM

American undergrads are facing a job market beset by systemic underemployment. The problem is especially severe for the nearly 5 million first-generation college students: only 44% of first-gen students of color land a job that requires their degree,and only 20% earn a living wage within a year of graduation. 

These trailblazers have the smarts, skills, and experience to land a job that leverages their degree, pays well, and forges a path to a thriving career. BASTA partners with colleges, nonprofits, and employers to build that bridge of opportunity.

ABOUT THE CONTENT AND SOCIAL MEDIA COORDINATOR  ROLE

This person will be responsible for ideating and producing a wide range of content that aligns with the Basta brand and resonates with our target audiences. This role involves copywriting, design, production, and leveraging various media platforms including our website to maximize reach, engagement and lead generation. Additionally, this role involves maintaining the company's social media presence, executing our  social media calendar and engaging with audiences. This person will also execute duties as assigned by their manager.

You will do this by:

Ideating and creating content: 65%

• Collaborate with various teams to develop engaging, relevant, and unique content ideas for all verticals based on the briefs from the SD MarComms
• Create written and design visual content for various platforms including social media, blogs, videos, ads, decks etc. including graphic design
• Write clear and concise social media copy, attend events to take photos and videos, and create and schedule content.
• Produce, film and edit videos to ensure polished, error-free deliverables.
• Ensure all content and designs are consistent with brand guidelines and voice.

Coordinating Social Media Channels: 15%

• Execute the Basta Social Media Calendar, including posting 
• Serve as Basta's community lead, engaging with our audience across various channels, fostering positive relationships, and promoting active engagement.

Maintaining Basta’s website: 10%

• Regularly update and format website content, including text, images, and multimedia.
• Ensure all website elements are functioning properly, including links, forms, and multimedia.

Additional Responsibilities: 10%

• Execute duties as assigned by the manager.

YOU COULD BE OUR CONTENT AND SOCIAL MEDIA COORDINATOR IF:

• You believe deeply in the inherent value and potential first-generation students bring to the workplace.
• You have a Bachelor's degree and 2+ years of professional experience, with ideally exposure across nonprofit and for-profit sectors and to B2B Marketing.
• You are an organized self-starter who excels at prioritizing time and tasks effectively.
• You have experience with project management tools like Asana or Google Spreadsheets.
• You thrive in a collaborative environment, build strong relationships with internal teams and external partners, and deliver results. People describe you as a “trooper.”
• You are a detail-oriented creative. A missing comma or a misaligned layout immediately catches your eye.
• You’re resilient and adaptable, comfortable managing ambiguity in a fast-paced environment.
• You are a compelling storyteller with excellent communication skills (verbal, written, and visual), and you know how to craft engaging narratives for diverse audiences.
• You have a working knowledge of digital marketing and lead generation, or a willingness to learn.
• You have experience in copywriting, editing, proofreading, graphic design, and video production/editing.
• You are proficient with tools like Canva, basic video editing tools, and familiarity with social media management platforms like Hootsuite along with all major social media channels and with website platforms like Squarespace. 
• You’re comfortable working in a virtual environment using tools like Google Docs, Zoom, and Slack.
• You are based in or near New York City and available for occasional evening and weekend work events.

Bonus point if:

• You have lived experience as a first-gen graduate.

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